Copywriting is the art of crafting compelling written content that engages, informs, and persuades an audience. It involves writing content for a variety of mediums, such as websites, social media, advertisements, emails, blogs, and more. The goal of copywriting is to communicate a brand’s message clearly and effectively, driving action from the reader—whether that’s making a purchase, signing up for a service, or simply engaging with the brand. Through the use of persuasive language, storytelling, and strategic messaging, copywriting helps businesses connect with their audience and achieve their marketing goals.